The average North American girl will watch 5,000 hours of television, including 80,000 ads, before she starts kindergarten.
During childhood, adolescence, media exposure is part of a constellation of sociocultural factors that promote a thinness schema for girls and the muscularity schema for boys (Harrison & Hefner, 2006; Smolak & Levine, 1996; Thompson et al., 1999).
Teen-age girls who viewed commercials depicting women who modeled the unrealistically thin-ideal type of beauty caused adolescent girls to feel less confident, more angry and more dissatisfied with their weight and appearance (Hargreaves, 2002).
50% of the commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referenced appearance.
From a very young age young girls are shown roles and identities that they are supposed to identify with. Girls usually try to identify with what they see in magazines on TV and in movies.
No comments:
Post a Comment